Rockit^TM

The Rockit Apple

The miniature Rockit^TM apple was launched to the world in 2010 from sunny Hawke’s Bay, on the east coast of New Zealand. Rockit apples are sweet, crunchy and “distinctively fresh.” The fruit, which naturally grows small and features a red blush color, originated by crossing a cultivar from the rose series of apples with a crabapple.

The apple is a convenient, natural, NON-GMO, healthy snack food. The Rockit will soon be produced in the Pacific Northwest apple-growing region of Chelan Washington, brought to you by the growers of Chelan Fresh.

Packaging specifications

Availability: Mid May 2015

• Crunchy, sweet, and delicious taste
• Grown to be the perfect snack size
• Innovative and convenient packaging and brand design
• Longer shelf life – remains fresh longer
• Presents an opportunity to move produce to the convenience aisle
• POS available